New iPhone arrives to minimal fanfare

New iPhone arrives to minimal fanfare

But preorders appeared to fall short of previous models as many held out for the new flagship iPhone X coming out on November 3.

Richard Street was one of the first to get the new handset in Aberdeen. Mentions of the iPhone 8 and 8 Plus and iPhone X were fewer on the popular Chinese social media platform Weibo than mentions of the iPhone models in the previous two launches.

One 22-year-old university graduate, Pei Tao, said he came to check out the iPhone 8 but hadn't decided which of the three new models to go for.

While we continue to cook up our exclusive in-depth reviews, it's definitely worth highlighting how the smaller iPhone 8 handled JerryRigEverything's obligatory durability inspection. Then earlier this week, a new report suggested that Apple and Foxconn are still having problems building the iPhone X, and production might not fully ramp up until the middle of next month.

There's no reason to wait outside an Apple Store to buy a new iPhone the day it's released.

"Many people in Japan haven't seen the X in person yet, so they might be waiting for a chance to look at it before making a decision", he said. Long story short, getting your hands on an iPhone X anytime this year is probably going to be very, very hard.

Apple's unusual strategy of releasing multiple new phones and staggering the launch dates might not hurt its bottom line, but it could damper launch day excitement for both.

It's incredible to think how much speculation of a smartphone can impact the broader financial markets, but then again, it's not just a smartphone, it's the iPhone made by the world's most profitable company.

But some visiting the Apple store in Beijing said the cheaper iPhone 8 and 8 Plus weren't worthy of a purchase because they were too similar to what they now own. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings.