Science

Facebook CEO sees augmented reality's future in the camera

Facebook CEO sees augmented reality's future in the camera

Another example showed off an augmented reality piece of art at Facebook's headquarters.

On Tuesday, Facebook will be launching its F8 conference, where Zuckerberg is expected to make a lengthy speech about the journey of his company. Mark Zuckerberg's keynote will kick off beginning at 10 a.m. PT Tuesday when he is scheduled to take the stage at San Jose McEnery Convention Center.

Think Pokemon Go but on steroids.

"We are clearly in a visual world".

"What Facebook rolled out today in AR was compelling and is created to embrace, extend and then ultimately crush Snapchat", Patrick Moorhead, president and principal analyst at Moor Insights & Strategy, said in an email.

For the moment, the augmented reality tricks we can do with smartphones are fairly primitive, technically speaking. From there you can either register with Facebook or provide an email address. These features could allows you to add photo and video overlays.

Facebook's new camera update already uses some of this "augmented reality", like animated mustaches and glitter beards.

Developers and artists can work on building augmented reality camera lenses with AR Studio, a new development environment that Facebook released in closed beta. "We're really seeing downtown take off with more than 120 tech companies located here in our core". The challenge Facebook faces is two-fold - to find more users, and give them more to do.

One way to lure developers is with F8, an annual rite created to dazzle, this year more than ever. That's a 33 percent jump since January, when Instagram hit 150 million daily users, a demonstration of just how quickly Facebook can increase engagement on its platforms by leveraging its massive user base against competitors. Also, last year, Facebook launched bots for Messenger.

Fans and developers can be assured that Facebook will not disappoint this time around either. It's the first time the company has connected the Rift to its social network in a meaningful way, though it's a development Zuckerberg hinted at when the company bought Oculus back in 2014.

Facebook recently launched M, an AI-powered assistant for Messenger. A dozen iterations later, Facebook finally landed on something that seems to have stuck: Instagram Stories, a almost exact copy of Snapchat Stories, which lets users upload pictures and video to the platform that can be viewed by friends for a full 24 hours before self-destructing. Facebook is investing heavily in its futuristic vision, sometimes to the alarm of Wall Street. "Facebook has the resources to move fast in this area and the audience to spread those features much more widely than Snapchat", Dawson wrote in a brief research note.

The conference is a chance for Zuckerberg and his executives to wax poetic about all they ways they're changing the world, while also getting brands excited to sell things on Facebook.

Getting into the hardware business, as Facebook has with its $3 billion purchase of Oculus, means navigating razor-thin profit margins and highly complex logistics.

So far, it's been hazy how virtual reality fits into Facebook's goals to connect the world, beyond augmented reality applications similar to Snapchat's. "I would bet the AR one will be bigger if it can get developed in a good way". The company will also discuss how businesses and other users can grow and keep their audiences.