AT&T unveils details of DirecTV OTT service

AT&T unveils details of DirecTV OTT service

AT&T Inc, the largest U.S. TV provider, took the wraps off its new DirecTV Now streaming service on Monday, two days before it enters the online video service market to win subscribers who shun pay-television subscriptions. This is TV your way.

"Taylor Swift NOW is one of many exciting things we have in store for Taylor's fans and our customers as part of our exclusive multi-year deal", said John Stankey, CEO, AT&T Entertainment Group. To make it more appealing, AT&T is offering several custom packages, with the difference being the number of channels you receive. AT&T calls it "Data Free TV", although unlimited data customers may experience slowing internet in congested areas after 22GB per month is reached. Instead of pushing the cost of installation of fiber cables to the customer, AT&T is expected to offer streaming on its mobile data plans, lowering the cost to the customer. Customers can also get an Apple TV included with three months pre-paid of any DirecTV Now package. Finally, AT&T is offering a month of service to folks who buy select Lenovo laptops.

The first is that although you can sign up for DirecTV Now's 100+ channel package for $35 dollars at launch, and get it at that price in perpetuity, that's not the price that the service will settle at. Not only that, the streaming service will support Android (mobile devices and tablets), web browsers (Google Chrome, Internet Explorers, and Safari) and iOS (iPhone, Apple TV, and iPad). You can also add on HBO and Cinemax content for an additional $5 a month. This is a limited time offer.

AT&T will also launch Taylor Swift NOW, a video catalog of behind-the-scenes footage, performances and commentary from the singer.

Reese Witherspoon is developing and will appear in a new series that will be available exclusively on DirecTV and DirecTV Now.

Other devices are set to be added in 2017, with AT&T already listing Roku streaming players, Roku TV models, Amazon Fire tablets, and Smart TVs from Samsung and "other leading brands". Amazon has said it is ramping up its investment in original TV, and just released Jeremy Clarkson's "The Grand Tour".