Target CEO: Great time to be a consumer in the US

Target CEO: Great time to be a consumer in the US

USA retailer Target Corporation announced on Friday that it was set for a record-breaking day in online sales, as televisions and Apple products drove sales.

It also saw a 60% of its online sales being made via mobile devices, a further sign that consumers are purchasing through their smartphones and tablets rather than traditional routes. Additionally, reports indicate that while Target is still offering sales in store, they are still becoming a rarity, due to the popularity of online shopping. Eastern, according to Adobe, a 13.6% year-over-year increase. Mobile devices made $449 million, up 58.6% from a year ago and a record.

That said, online shopping has often been labeled negatively as damaging to physical stores, as it takes away from their #Business and is particularly harmful for workers who are paid by commission. Although Target's comparable sales are flat year-to-date, the company's earnings per share are up 10 percent, Cornell said.

The company said the hottest item this year was a Television with more than 3,200 units sold every minute in the hour after the store opening.

In addition to televisions, Target says Apple Inc. SNE, -2.03% PlayStation 4 and Microsoft Corp. As a promotion, stores often offer deals with their products, leading to infamously busy, and reportedly violent, shopping days. Sales of sleepwear for the family almost doubled on Thanksgiving compared with a year ago, the company said.

Giant retailer Wal-Mart Stores Inc. says groceries made big impression on the Thanksgiving Day with 150 million pounds of turkey and ham sold on Thursday.

Moreover Wal-Mart said on the Friday morning that 70% of its Black Friday event traffic was compelled by cell phones.

"If you're a retailer, you can't really care where people are buying", said O'Shea. In particular, the store wants to make sure ordering online is easy and ordering for in-store is convenient.